As we got closer to launching the blog, I realised that all the makeup I owned, used and loved was all, well it was all high end products. Not because I am a makeup snob or anything like that; it’s just I haven’t really explored much… but that’s changing.

I decided to go on a drugstore makeup shopping spree, to pick up a selection of items to review, to help balance out all the more expensive items. Now here in good old blighty, we don’t have the likes of Ulta or CVS or anything like that; the closest we’ve got are things like Boots and Superdrug. Not that they are bad; but I feel (at least, from when browsing the websites); the latter stores seem to carry a much bigger selection (and contain brands that we can’t get over here). Still, I was determined to grab as much as I could, without breaking the bank.

After a lot of shopping around, I came home with a bag FULL of goodies; 5 foundations, 2 primers, 2 concealers, setting powder, bronzer, 3 lip kits, and an eyeshadow palette, all for less than £100!

I was actually very excited to try some of this stuff out. One of the things I was most curious about, was the Maybelline Superstay 24H Full Coverage Foundation. I had heard some amazing things about this foundation, and best of all, it was less than a tenner from the drugstore.

Did… did I get the right shade?

Shade matching foundation in store is surprisingly difficult; and I think this is part of the reason why most of my makeup collection is on the more luxury side; I can go into Debenhams, and get shade matched on any counter, with ease. In Superdrug; not so much, You kind of have to do it yourself, and I’m always a little unsure of exactly what I need. However, as far as I am aware, I need to look for foundations that are for light skin, with neutral undertones. Using the foundation matching website Findation; I keyed in all the foundations I have used and been matched for, to see if it could make a recommendation.

The shade it suggested was 03 True Ivory. I swatched it from the tester, and it looked like it would be OK. I tried the next shade up, and it seemed to warm. But I thought what the hell, my YSL All Hours (review later) is a bit lighter than I normally use, but I can still make it work; so I grabbed the foundation in True Ivory and finished my shopping.

The shade… the shade of it all!

There are currently (at least, there were in my local superdrug store) only 14 shades of Superstay foundation. Compared to Maybelline’s other lines (Fit Me has 19 shades, Dream satin has 29) this feels a little short-sighted. Especially as there only seemed to be maybe 3 or 4 shades for more darker skin, and even then, the undertones didn’t look to have much variation. The sad thing is, this seems to be quite a common issue.

The bottle is quite cute; it’s a nice solid glass bottle and features a pump lid. Inside, you get 30ml (1 Fl.oz) of product; which is pretty standard for foundation (both drugstore and high end) so you get a decent amount of bang for your buck!

24 Hour Wear? Shut up…

So the BIGGEST claim from this foundation, is that it is supposed to offer up to 24 Hours (YES, a WHOLE 24 HOURS) of coverage. In my wildest imagination, I cannot imagine ANY reason, why anyone would need to have it on for THAT long. But maybe that’s because I’m getting older, and will find almost any excuse to stay inside most days. It’s supposed to be heat and sweat resistant, transfer proof and has a natural semi-matte finish. The Superstay doesn’t have any SPF in, so you will definitely want to consider an SPF primer or moisturiser before application.

We only made it 13 hours…

OK, so I genuinely cannot vouch for whether it really does last 24 hours; but I have to say, we got to 13 hours and I was fairly impressed. But we’ll get to that in a moment. So the foundation is definitely full coverage; it had no trouble covering up any of my redness and uneven skin tone. It blended into the skin fairly easily. I tried with both a brush (my trusty Morphe Y6) and a sponge; and I have to admit, the application with the sponge just gave me a better finish. It did work with the brush as well, but personally, when I did half with the sponge, half with the brush; the sponge side just looked… better.

Upon initial application, I was a little concerned that actually, this shade was actually a little too light for me; but I did have a little bit of oxidisation which warmed things up a bit more. Once I had bronzer and blush on, everything seemed seamless. It does dry down to, I would actually say a full matte finish. But it still felt fairly natural, and not at all heavy.

And it does last. It actually really does. When it was time to take it off at the 13 hour mark, aside from my nose, which had practically all but melted off everywhere else still looked pretty damn good. There were some tiny patches where I had rubbed myself, so I cannot agree that this foundation is completely transfer proof. My nose, however, was a bit of a disaster zone. But I seem to have this problem with almost all my foundations, regardless of what primers / powders I use (so if anyone DOES have any suggestions on how to keep foundation from slipping off noses… hit me up!).

I don’t have it currently, as my local Superdrug didn’t have my shade in, but there is a Superstay 24Hr pressed powder foundation as well; now I used a little bit of my Dior powder to do some ‘touch ups’ and actually, once you put a bit of the powder foundation down, it certainly reduced the appearance of any patchiness; so perhaps I will consider getting the compact. Because aside from the nose issue… I was actually quite shocked and surprised at how well it lasted.

But… (and there is always a but…)

Unfortunately, I do have some issues with the foundation. I mentioned earlier it does dry down to almost a full matte finish; on my skin, it did just make everything feel a little bit drier, and I felt that it emphasised the texture under my eyes quite a bit. There was a little bit of cracking around the smile lines too. But for £9.99 from the drugstore; I can’t really expect miracles. The fact it lasted as long as it did, is still pretty impressive.

It says it’s for all skin types, and myself, with my slightly drier and sensitive skin, was able to use this foundation without any major issue. I might have to try this again in the future, with a bit of oil or something, to see if we can get a bit of moisture back in there, without affecting the long-wear nature. But that’s for another day…

Final Thoughts

So at this point, I do definitely prefer my Dior Forever foundation; that one provides the same amount of coverage; same long wear but with a slightly dewy feeling, which feels great on my skin. The Maybelline Superstay is a pretty good foundation, especially for the price you pay as well. I’m just not convinced it’s completely right for me. Maybe those who have more balanced skin types might fare better with this one. But hey, I might return to it again in the future, I just won’t be reaching for it any time soon.

G854042, Cyclopentasiloxane, Aqua / Water, Polypropylsilsesquioxane, Isododecane, Dimethicone, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, PEG-10 Dimethicone Glycerin, Silica, Dimethicone/Polyglycerin-3 Crosspolymer, Sodium Chloride, Nylon-12, Phenoxyethanol, Disteardimonium Hectorite, Disodium Stearoyl Glutamate, Cyclomethicone, Chlorphenesin, Ethylparaben, Disodium EDTA, Acrylonitrile/Methyl Methacrylate/Vinylidene Chloride Copolymer, Aluminum Hydroxide, Dipropylene Glycol, Isobutane, Paraffin, Sodium Citrate, Tocopherol, Isopropyl Alcohol, [+/- May contain CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides] (F.I.L. D195390/1)

Where to Buy

Oh you can get this foundation from pretty much anywhere; I got mine from Superdrug. You can also get it from Boots and most supermarkets.