I AM SO EXCITED to be talking about this product. I know I am way late to the party but I don’t care! I think I have possibly found my new favourite foundation… for once, the hype is real and legit!

The FENTY Beauty launch kind of went over my head. At the time that, I had only just gotten into make-up, and I was particularly brand loyal at the time. It’s only really in the past few months that I have finally embraced my full inner-diva and have been thirsty to try lots of new and exciting things.

It was this feeling that lead me to try the Dior Forever foundation. After seeing a few beauty bloggers talking about it, and trying it out in the store; I sunk the cash on a bottle and immediately fell in love. It was, for a little while, the BEST foundation that I had personally tried. I was certain nothing was going to top it. Oh how very wrong I was…

We’re going SHOPPING!

FENTY is currently only available through ONE outlet in the UK; Harvey Nichols. You can order online, but ordering foundation online is always a gamble – I cannot shade match myself, purely from looking at some pictures. I really do need to get into a store and swatch myself silly. Jump to April, and I realise with my birthday coming up, I have an opportunity to head into London and spend some serious dough on make-up I otherwise wouldn’t normally get my hands on. And that’s when I had the bright idea to head to Knightsbridge, and go shopping for FENTY in Harvey Nicks!

Excitedly, I entered the department store and was greeted by a treasure trove of beauty counters; I was squinting as I was searching out FENTY… where was it? Eventually, I found it towards the back of the store. There was a hum of activity as various MUA’s were milling around the counter. Someone asked if I was OK, and I explained I was wanting to be shade-matched for the foundation. “No worries” she said, “Someone will be with you in a moment”. So I waited. And waited. And waited. Another person approached us and asked if we needed any help. “Yes. I’ve been waiting 15 minutes to be shade-matched. Someone said to wait here… and here i’ve been!” Now, just for the record, there were at least 8 MUA’s on this counter; 3 were with customers, the rest were walking around swatching products on themselves or talking. Not the best first impression; but I cast that aside because I was still SO EXCITED.

No Tea, Just (the right) Shade

One of the biggest things about the FENTY launch was the sheer amount of shades that were immediately available. Over 40! And they covered pretty much EVERY skin tone. To be fair, Rihanna isn’t the only one to have put out such a diverse range of shades, but when bigger brands like TARTE, who have been in the game for a lot longer, release a foundation with 18 shades, where only 3 were even remotely ‘dark’… it really makes it much more of a big deal, especially when FENTY is a BRAND NEW brand, and get’s it right, straight off the bat.

After much deliberation, we decided that shade 180 would be the best match for me. According to the FENTY website, shade 180 is for ‘light skin with warm undertones’. Shade 170 was a little too cool toned, whilst 190 (which is a more neutral shade) was perhaps just a bit too dark. Not much, but 180 seemed to be the best match. So I grabbed the foundation, and of course, had to pick up the primer too… (there will be a separate post on this shortly!)

Medium or full?

The box claims the Pro Filt’r foundation offers medium to full coverage, with light all-day wear. I would fully agree with those claims. One light layer is enough to even out my skin tone so it looks more natural, but doesn’t quite cover up all my blemishes. A second layer is usually enough to cover all that I don’t want seen. It describes itself as having a ‘soft matte’ finish. I was a bit worried as matte foundations tend to not work as well for me, just because my skin can sometimes be on the drier side. But when used in combination with the primer (as well as a good skin care routine), I have had absolutely no problems with this foundation enhancing any dryness, or looking flakey or cakey in any respect.

Brush or Sponge?

I’ve used both a brush and sponge to blend this foundation; and personally, I think I prefer how the sponge blends it out. You do need to work quite quickly, though, as I have found this foundation is a quick drier, and it does become tricky to blend if it has dried down. So if you are someone who likes to blob their foundation all over their face, you may have some issues! For me, I prefer to take a bit of foundation on the back of the hand, dip my sponge in and then just work through one area at a time. I’ve never had an issue when blending when I do it that way.

Long-wear, you say?

So one of the things that I really loved about the Dior foundation, was it’s staying power. I can have that on my face for a good 12 hours, and whilst it may break up slightly on my nose because of oils, the rest of my face continues to look pretty beat. I can touch up the nose with a bit of powder, and everything would still look pretty good.

So imagine how surprised I was when the Pro Filt’r foundation performed pretty much as solidly as the Dior foundation did. We’ve pushed it to the 12 hour mark, and much like the Dior, we might have a little bit of oil peeking through the nose, but on the cheeks, forehead… it still looks flawless. And that’s good enough for me. I cannot think of any situation where I personally have had to wear it for that long, but if you do need a foundation that’s going to give you some good mileage…

Blendability

A good foundation will also behave with all of your other products, and so far, i’ve yet to find a product that doesn’t work well with this. All of my concealers have blended beautifully with this (we’re talking the likes of Shape Tape, Urban Decay, Revolution, Elf…) as well as all of my powdered bronzers, blushes and highlights.

So it’s good then?

Yes, it really is. I am one of those cynical folk who watched all the beauty guru’s on YouTube sing it’s praises, and inside I was like ‘yeah, right’. I have never been happier to eat my words. And you know what the best part is? It’s CHEAPER than Dior! It’s £26 for a 32ml bottle, whilst Dior is around £35 for 30ml. So not only is it cheaper, you also get slightly more product! Incredible.

I really love the packaging; the frosted glass bottle is simple but beautiful, and I love how it matches the primer; so you can have them lined up on your makeup table, and they look so cute together. So what’s next? Well, I have to say, when I was picking up the foundation, I looked over the Match Stix, and decided against getting them because; well, I didn’t know how well the foundation was going to perform. Well now I know, I am definitely curious to go back and try a few more things… so looking at the Match Stix trios, the powder and some of the lipsticks too. But probably not for a while, because you know, money…

But more often than not, I have been reaching for this foundation, and I am thoroughly impressed with how well it works on my skin, how great it makes me feel – whenever I am wearing, I do feel like I am living my best self. Anything that can give me back my confidence and self-esteem is a winner in my book.

Water, Dimethicone, Talc, Peg-10 Dimethicone, Trimethylsiloxysilicate, Polypropylene, Isododecane, Cetyl Peg/Ppg-10/1 Dimethicone, Nylon-12, Hdi/Trimethylol Hexyllactone Crosspolymer, Phenoxyethanol, Sodium Chloride, Hydrogen Dimethicone, Glycerin, Magnesium Sulfate, Sodium Dehydroacetate, Disteardimonium Hectorite, Aluminum Hydroxide, Methicone, Benzoic Acid, Dehydroacetic Acid, Propylene Carbonate, Ethylhexylglycerin, Parfum/Fragrance, Silica, Biosaccharide Gum-4, Ananas Sativus (Pineapple) Fruit Extract, Carica Papaya (Papaya) Fruit Extract, Paullinia Cupana Seed Extract, Potassium Sorbate, Sorbic Acid. May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI77499).

Where to Buy

You can order the FENTY Pro Filt’r foundation from the following:

FENTY Beauty / Sephora (US) / Harvey Nichols (UK)