I’m really excited to present our first review for something that isn’t makeup! My plan is to also look at reviewing some affordable skin care as well; as we all know, good makeup needs a good base, and that starts with your skin.

I’ve previously covered my standard skin care routine in a previous post; but I am always looking for new things – especially if they are affordable, vegan but most of all, cruelty free. If I can change up any of my existing routine for something that matches all of those criteria, then I will be very happy. A few weeks back, I placed an order with elf cosmetics, but I was focused on trying out some their skin care range. I picked out a few sheet masks, the extremely exciting looking magnetic face mask, and the subject of this review; the hydrating bubble mask.

I placed my order with e.l.f on the 24th March, it was shipped on the 26th March and it was received on the 3rd April. Now all items ship from the US, but as I ordered through the UK website, I did not have to pay any customs or import charges. However, elf is a brand that is stocked by UK drugstore chain Superdrug; most things you can pick up in store, or order online from superdrug.

Bubbles! My Bubbles!

Elf have a whole range of face masks. There are mattifying masks, charcoal masks, peel masks, masks with clay… so much to choose from! I was most interested in the Bubble Mask. I had tried a bubble sheet mask in the past, and it really did not work for me. It made my skin red and itchy; an experience I was not eager to repeat. However, after checking out a few reviews, I believed that the Hydrating Bubble Mask might be a good fit for me. But what is a bubble mask?

Well when you apply it to the skin, the mask will slowly start to foam and bubble up. The benefit of this, is that as the mask fizzes and foams on your face, it’s lifting all the dirt and grime from your pores, giving you a deep cleanse that’s gentle. The Hydrating Mask has the added benefit of giving your skin a healthy glow once you have washed it away.

First Impressions

Despite elf being a reasonably affordable brand (the mask retails for $14.00/£15.00), the packaging for the mask make it look easily like it could be double the price. The simple frosted plastic design looks beautiful and does have a luxury feel. To dispense the mask, you press down on the top, and it pops out of a little hole in the middle. The jar holds around 50g of product. I don’t know specifically how many ‘uses’ it has, but I have used it 4 times so far, and the jar still doesn’t feel like it’s lost any weight.

To use, you need to dampen your face (I use a few spritzes of my Eau Roma Water from LUSH) and then apply a thin layer around my face (taking care to not get it too close to the eyes). Within a few moments, the mask will begin to bubble and expand, usually lasting for around 5-10 minutes. Once the bubbles have begun to dissipate, massage the skin and then wash with warm water. Once it’s all rinsed off, pat yourself dry and then pop on your favourite moisturiser.


The first time I used the mask, I was honestly not ready for how much this TICKLED as it’s bubbling on the face. In fact, perhaps it’s less like a tickle and more like an intense itch, especially around my nose! It took ALL of my willpower to not just start scratching at my face! However, once you get past that, it’s actually quite a pleasant feeling. The mask does indeed bubble up quite nicely (dependent on how much you have used, and how wet your skin is prior to application) and for a brief moment, once can feel like a fluffy cloud. I am living the dream.

Oh, but now it’s sticky?

Once the mask has finished bubbling and the bubbles start to dissipate, you need to then massage the skin. Upon doing this, I was completely not prepared for how sticky my face suddenly felt. It was very rough; and I was a little concerned that actually, this was not going to be very hydrating at all. However, once you start to rinse it away with warm water, that stickiness gives way to a rich lather which does feel very nice on the skin. Once I have rinsed it off, I then pat myself dry and go in with a little bit of moisturiser.

A healthy glow…

After using the mask for the first time, I was pleasantly surprised with how good my skin looked. Whilst I have problems with rosacea, my skin definitely did not feel dry, and it did indeed looked like it had a nice glow to it. I suffered no irritation with the mask, and the day after, my skin still felt a little more moisturised than it normally is.

I have used it a few more times, and I do feel it does give my skin a good, gentle cleanse. My skin does feel plumper and slightly more hydrated after use; but I still think you’d need to follow up with something moisturising afterwards. It’s not drying, but it doesn’t leave my skin feeling terribly smooth; but to be honest, that’s not really an issue for me as I always go in with a moisturiser after ALL face masks I use; it helps lock that extra hydration in.


So for my first bubble mask, i’m pretty happy and impressed with the elf cosmetics hydrating bubble mask. It hasn’t upset my sensitive skin, and it has indeed done a fairly decent job of just giving my skin that little bit extra. I used it before doing my makeup and my foundation felt a little bit dewier. I love the little jar; it honestly does look like a more expensive skin care item. Is it the *BEST* mask? No, but you know, for a drugstore brand, I do really like this one a lot; and I am intrigued to try out some more from this brand – so watch this space, there could be a lot more elf coming your way…

Where to Buy

You can order direct from elf USA / elf UK.

Alternatively, elf is stocked at Superdrug in the UK and you can pick it up here. Look out for special offers, as elf cosmetics often appear in 3 for 2 promos regularly!

Water (Aqua), Potassium Cocoyl Glycinate, Lauryl Glucoside, Glycerin, Ethyl Perfluorobutyl Ether, Acrylates Copolymer, Decyl Gucoside, Cocamide Mea, Sodium Polyglutamate, Polyacrylate-13 Dipotassium Glycyrrhizate, Polyisobutene 1, 2-Hexanediol, PVP, Caprylhydroxamic Acid, Propanediol, Polysorbate 20, Disodium EDTA.